Benefits Of A News-Letter

A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers. Newspapers and leaflets are types of newsletters. For example, newsletters are distributed at schools to inform parents about things that happen in that school.

Newsletters are published by clubs, churches, societies, associations, and businesses—especially companies—to provide information of interest to members, customers, or employees. A newsletter may be considered "grey literature". Newsletters delivered electronically via email (e-newsletters) have gained rapid acceptance for the same reasons email in general has gained popularity over printed correspondence. It is easy to deliver electronically and very cost effective.

For many decades, the newsletter has been a powerful marketing tool for businesses seeking profits, non-profits seeking donations and participation, and for people who just want to disseminate the information of their choice.

With the dawn of the Internet Age, newsletters quickly went electronic and millions of companies and individuals started offering “free newsletter sign-ups” on their web sites. This was basically a way to capture a customer, capture their email and contact information, and then keep them interacting with the company. It is a way to encourage people to “opt in” to get emailed information from a company that will not be considered spam by the receiver.

The primary benefit of a newsletter is that they keep a customer interacting with the entity that is distributing them. Again, this can be for a non-profit motive. For example, the senior citizen organization, issues a regular newsletter to all it’s members. Their goal is to serve the needs and challenges of senior citizens.

What are the benefits for a marketer?

Updating your subscriber with your product launches and other information.

Growing your subscriber base and lead generation.

Keeping your downlines informed of the developments.

An excellent marketing strategy, which should be a part of your promotions. It is easy to create, with so many features being available to create a letter with eye catching designs. You can use “ PUBLISHERS “. In your M.S office to create your newsletter. You can even add external links in the newsletter, sending traffic to the particular link. You can convert it into pdf format and upload in your website for easy download.  

You can download one and HAVE A LOOK at how they are designed and if you don’t have the time to create one, you can even HIRE people to design one for you for as little as $10, per issue.

If it is not part of your strategy, it’s time to consider to start including it in your strategy. 

To your success

iyengar

Face Book Lead Generation

One of the biggest problems most network marketers have is generating leads. Let’s face it! We all have to find our own way of generating leads. That’s why so many marketers are constantly looking for lead generation ideas. 

It is the reason, that I thought of reprinting this lead generation tip,using face book.

This a reprint of an exceptional on-line marketer – Theresa Lovelace, who is inspiring, motivating and coaching, business builders to achieve their goals.

USING FACE BOOK GRAPH SEARCH TO GENERATE LEADS

Facebook graph search is a way to get targeted leads for your product/service or opportunity. When doing the search, you want to use a set of criteria that will yield the best results. For example, people who like/live, women who like/live or men who like/live. Let’s say you want to get a list of people who like a top earner, Ray Higdon, for example. 

USE GRAPH SEARCH TO SEARCH FOR PEOPLE

Here’s the process:  You can do a search for people who like Ray Higdon by typing his name in the Facebook field. What will come up will be a list of people who like Ray Higdon and as you scroll down the page, you’ll notice that some of the results may include people you are already friends with. (If you add “and are not my friends”, the search results will not include your friends) The others are the leads you may want to focus on. And so begins the search!

You can do this for people who live in a particular geographic area as well. For example, people who like network marketing and live in Mumbai, India. You may search for any location that you want.

You can look at the profiles of people, paying attention to those who resonate with you and start to build relationships. How? See what they’re into and up to. Go over some of their posts. Comment on them and like some as well. Go into their photos to get a look at their lifestyle, things they’ve done, places they’ve been. Afterwards, you can follow them. People get notifications when they are being followed as well as comments, likes and shares on their page and of course, that creates curiosity in them to now check you out.

To Quote The Author Of This Content:

“Personally, I like to send a private message, introducing myself and maybe commenting on their profile. Maybe there’s something you both have in common and that’s a great conversation starter! From there, you can move forward into building a real friendship. You can have actual conversations about what they do, family, where they live, what they do for entertainment, etc. More times than not, they will send you a friend request”.

For more social media marketing strategy and some other cool tips, follow and subscribe to her news- letters. It is great way to stay updated on marketing strategies. 

I love feed backs. I would love to hear your stories and comments. Leave them in the comments below. 

To your success