WHY DIGITAL MARKETING IS IMPORTANT?

 Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as, digital media and platforms to promote products and services.

 As digital platforms such as FACE BOOK, GOOGLE, TWITTER, INSTAGRAM AND OTHERS became popular, digital marketing campaigns have become prevalent, employing combinations of websites, your company’s logo,social media marketing, socialmedia optimization, have become common.

BRAND AWARENESS:

One of the key objectives of modern digital marketing is to raise brand awareness, the extent to which customers and the general public are familiar with and recognize a particular brand. Brand awareness can influence consumers in the purchase decision, due to familiarity with the brand.

METHODS USED TO BUILD BRAND AWARENESS:

Digital marketing strategies may include the use of one or more online channels and techniques (omnichannel) to increase brand awareness among consumers. Building brand awareness may involve such methods/tools as:

1. SOCIAL MEDIA MARKETING

70% of marketers list increasing brand awareness as their number one goal for marketing on social media platforms. Facebook, Instagram, Twitter, and YouTube are listed as the top platforms currently used by social media marketing teams.

2. VIDEO MARKETING

Why Video Marketing Is Important ?

In a nut shell 71% of the people who viewed video advertisements ended up making a purchase.

3. Search engine optimization (SEO)

Search engine optimization techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries.

4. Search engine marketing (SEM)

SEM, also known as PPC  advertising, involves the purchase of ad space in prominent, search engines such Google.

5. CONTENT MARKETING

56% of marketers believe personalized content – brand-centered blogs, articles, social updates, videos, landing pages – improves brand recall and engagement.

Digital media through digital marketing helps brands to reach consumers to engage with their product or service in a personalized way.

The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand based on

Search activity ( key words )

Geographical location

browsing interests.

To conclude the benefits of digital marketing are -

Local Reach. ..., Lower Cost. ...Effective Targeting. ...Multiple Strategies. ... & Increased Engagement.