Why Marketing ?
What Is The Purpose Of Marketing ?
These Three Questions Are The Most Important Aspect One Need To Understand Before Venturing On Any Business, Whether It Is A Physical Business, Having A Office And Other Infrastractures, Or An On-Line Business Like Affiliate Marketing Or Product / Services Marketing.
Marketing is a widely used term to describe the means of communication between the advertiser / service provider and the consumer audience.
Marketing is a form of commercial activity, widely used by individuals & institutions to create awareness and build an image of their products / services, in the minds of potential buyers.
The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
As a business entrepreneur or an on-line marketer, marketing helps you increase your sales and better market yourself and your abilities.
Remember the golden rule, even though it may sound out dated -
“When You Sell Your Product, You Sell Yourself. Don’t Sell Yourself Short.”
Marketing in a nut shell is all about,
Selling your idea and your product & achieving your goal.
Marketing helps you to :
¨ Create awareness of your product among the potential buyers.
¨ Creates an positive image of your product or services.
¨ It is an effective part of corporate communication, where you can talk about various aspects of your product, services or the company itself.
¨ Marketing is a part advertising, which uses digital advertising, blog marketing, social media marketing, e mail marketing, use of other on-line avenues such as classifieds, PPC form of advertising, like Google adsense / Adzily.
Newer forms of marketing widely make use of the internet and are therefore know as internet marketing or more generally known as online marketing, uses multiple channels - social media marketing, e - mail marketing, blog marketing, video marketing, using tools such as auto responders & search engine marketing.
Before starting a marketing campaign, one should be aware of the three basic things :
- Undersatnding Your Business - i.e your product / services
- Your Target Customers - whom do you want to sell to
- The right time to atart a marketing campaign.
When you are aware of these three aspects, you can create a marketing campaign using the above mentioned channels.
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