Friday, 20 January 2017

JalliKattu - The Controversy And The Facts

HISTORY

#Jallikattu has been known to be practiced during the Tamil classical period (400-100 BC). A seal from the Indus Valley Civilization depicting the practice is preserved in the National Museum, New Delhi.[9] A cave painting in white kaolin discovered near Madurai depicting a lone man trying to control a bull is estimated to be about 2,500 years old.

Ancient Tamil Sangams described the practice as Yeru thazhuvuthal (Tamil: ஏறு தழுவல்), literally "bull embracing". i.e hanging onto the hump of the bull. The modern term Jallikattu (ஜல்லிக்கட்டு) refers to a prize of coins that are tied to the bull's horns and that participants attempt to retrieve. Manju virattu (மஞ்சு விரட்டு) literally means "bull chasing".

Jallikattu is typically practiced in the Indian state of Tamil Nadu and it is the only state in India which still practices and kept the tradition alive till date, as a part of Pongal celebrations on Mattu Pongal day, the day when the cows and bulls are honored for their usefulness to the farmers. 

Some variants include:

1. Vadi majuviraṭṭu: This is the most common category of Jallikattu. The bull is released from a closed space (vadi vasal) and the contestants attempt to wrap their arms or hands around the hump of the bull and hold on to it to win the award. Only one person is allowed to attempt at a time. This variant is most common in the districts of Madurai, Thanjavur, and Salem.

2. Vēli viraṭṭu: In this variant, the approach is slightly different as the bull is directly released into open ground. The rules are the same as vadi majuviraṭṭu. This is a popular variant in the districts of Sivagangai and Madurai.

3. Vaam manjuviraṭṭu: In this variant, the bull is tied with a 15 m (49 ft) rope (vatam means "circle" in Tamil). There are no other physical restrictions for the bull and hence it can move freely anywhere. The maximum time period given is 30 minutes. A team of seven to nine members can attempt to seal.

Controversy:

Animal welfare organization, the Federation of Indian Animal Protection Organization (FIAPO)  and PETA India have protested against the practice since 2004.

On 27 November 2010, the Supreme Court permitted the Government of Tamil Nadu to allow Jallikattu for five months in a year and directed the District Collectors to make sure that the animals that participate in Jallikattu are registered to the Animal Welfare Board and in return the Board would send its representative to monitor the event

In May 2014, the Supreme Court of India banned the practice, citing animal welfare issues. On 8 January 2016, the Government of India passed an order exempting Jallikattu from all performances where bulls can not be used, effectively reversing the ban However, on 14 January 2016, the Supreme Court of India upheld its ban on the event, leading to protests all over Tamil Nadu.

On 8 January 2016, the Ministry of Environment and Forests permitted the continuation of the tradition under certain conditions, effectively ending the ban; however, this was overturned by the Supreme Court on 26 July 2016.

The Supreme Court of India on 12 January 2017 ordered a stay, issued notices to the central government and Tamil Nadu Government and later refused to lift the stay.

Attorney General Mukul Rahotgi informed the Supreme Court bench that the people of Tamil Nadu are "passionate" about Jallikattu and that the issue is being resolved between the Centre and the State government.

FACT:

There are several general rules to Jallikattu:

1. The bull will be released on the the arena through the [vadi vassal], an entry gate.

2. The contestant should only hold the bull by its hump. Holding by the neck, horns or tail results in disqualification.

3. The contestant should hold onto the bull till it crosses the finish line. (Usually it is about 15 m (49 ft), marked by hanging overhead marker flags along the line.)
If the bull throws the contestant off before the line or if no-one manages to hold on to the bull, then the bull will be declared victorious.
If the contestant manages to hold on to the hump till it crosses the finish line, then the contestant is declared the winner.

4. Only one contestant should hold on to the bull at one time. If more than one contestant holds on to the bull, then there is no winner.

5. No contestant should hit or hurt the bull in any manner.

6. Bulls are bred specifically by people of the village for the event. Bulls that are able to participate successfully in the Jallikattu event are used as studs for breeding.

Preperation:

a. A written permission is obtained from the respective collector, thirty days prior to conduct of event along with notification of the event location.

b. The arena and the way through which the bulls pass through is double-barricaded, in order to avoid injuries to the spectators and by-standers who may be permitted to remain within the barricades.The necessary gallery areas are built up along the double barricades.

c. The necessary permissions are obtained from the collector for the participants and the bulls fifteen days prior to the event.

d. Final preparation before the event include a complete testing by the authorities of the Animal Husbandry Department, to ensure that performance enhancement drugs, liquor or other irritants are not used on the bulls.

As you have seen above the bull is never harmed in what so ever manner. It is a controlled event with all the permissions and regulations in place.

It is because of the misinformed decision of the PETA India and their high handedness by challenging the Tamil People that they cannot and would not be able to do anything in the matter, has provoked the situation into a massive rally and protest. 

Saturday, 7 January 2017

Manage Your Stress

Learn To Manage Your Stress:

If you take a look around at the world, you'll see that stress, tension, and anxiety impact just about every single one of us. Regardless of who admits to it or not.

It doesn't matter where you find yourself on your journey in life, whether it's your career or your personal endeavors – you know that the feeling of being overwhelmed is a natural by-product of success.

It doesn't matter what religion, race, gender, age, or anything that you are. Stress and anxiety hit all of us, and we all deal with it in different ways.

Let me ask you a few questions...

Have you been late to work recently? Did your boss come in and give you crap because he's in a bad mood and you're an easy target?

Did you get loads of work dumped on you by others, causing you more stress?

Have you been bothered by bill collectors or other debts that are nagging at you day in and day out?

Are you feeling overwhelmed all around in many different aspects of your life?


If you answered yes to any of those, you're not the only one, at all. Unfortunately, whether you approve of it or not, the world is definitely NOT a fair place. And in many cases, it's not a nice one either. Some even think that it's becoming worse as years go on.

It's true that nothing can be more stressful than walking into a situation being completely unprepared. That's why you should invest some time every day towards getting ready for the following day. By better preparing yourself and organizing your life, you'll give yourself a better sense that you're fully in control of the situation and can handle.

There are ways and steps to take control of your stress level. They are simple and yet powerful. If you start practicing them, WILL notice a decrease in stress. You'll find that you're better able to deal with situations and react to them in a more positive manner.

There's certainly no shortage of books on the manner and topics of dealing with stress and anxiety.

I would like to - " recommend this E Book  " for further reference for as little as $2. 

Here is sneak preview of the contents. It has “ The Causes, Steps To Avoid, Benefits of Being Stress Free plus some bonus reports ". 

Wishing you a healthy and stress free life.
iyengar

Sunday, 1 January 2017

The Demonetization Impact

Demonetization To Whose Benefit
The Government called it a “ Surgical Strike On Terrorist Funding And Black Money “ But –
The Indian Supreme Court while hearing one among a slew of cases filed against the sudden demonetisation decision in various courts, observed that it "appears to be carpet bombing and not surgical strike" which government repeatedly claims it to be.

The announcement was made by the Prime Minister of India Shri. Narendra Modi, in an unscheduled live televised address at 20:00 Indian Standard Time (IST) on 8 November. In the announcement, Modi declared that use of all 500 and 1,000 banknotes of the Mahatma Gandhi Series would be invalid after midnight of that day, and announced the issuance of new 500 and 2,000 banknotes of the Mahatma Gandhi New Series in exchange for the old banknotes. From the midnight of 8th the said notes became invalid.

The government claimed that the demonetization was an effort to stop counterfeiting of the current banknotes allegedly used for funding terrorism, as well as a crackdown on black money in the country. The move was also described as an effort to reduce corruption.
On 28 October 2016 the total banknotes in circulation in India was 17.77 trillion, of which nearly 86% (around 14.18 trillion (US$210 billion)) were 500 and 1,000 banknotes.

Leakage Of Information:

Governor of Reserve Bank Of India “ Urjit Patel “ informed that the decision had been made about six months ago, and the printing of new banknotes of denomination 500 and 2,000 had already started. However, only the top members of the government, security agencies and the central bank were aware of the move. But media had reported in October 2016 about the introduction of 2,000 denomination well before the official announcement by RBI.

on 1 April 2016 in a Gujarati newspaper called Akila, a fortnight before the official announcement, a news report in the Hindi daily Dainik Jagran quoting RBI sources and The Hindu Business Line on 21 October 2016 have published about coming of 2000 rupee note and about possible withdrawal of 500 and 1000 rupee notes. There were also reports of 'Ambani Group and Adani Group ' being informed about the demonetization, and having made arrangements.

Immediate Effects :

The scarcity of cash due to demonetization led to chaos. ATMs were running out of cash after a few hours of being functional, and more than half the ATMs in the country were non-functional. Sporadic violence was reported across the country and several people were reported to have died from standing in queues for hours to exchange their old banknotes.
Immediate Effects:

As a combined effect of demonetization and US presidential election, the stock market indices dropped to an around six-month low in the week following the announcement. After the demonetization was announced, about 800,000 truck drivers were affected with scarcity of cash, with around 400,000 trucks stranded at major highways across India were reported. By the second week after demonetization of 500 and 1,000 banknotes, cigarette sales across India witnessed a fall of 3040%, while E-commerce companies saw up to a 30% decline in cash on delivery (COD) orders.

Was It Effective:
Huge amounts of cash in the form of new notes were seized all over the country after the demonetization.

In December 2016, over 4 crore in new Rs.2000 notes were seized from four persons in Bangalore, Rs33 lakh in Rs.2000 notes were recovered from Manish Sharma, an expelled BJP leader in West Bengal, and Rs.1.5 crore was seized in Goa. 900 notes of the new Rs.2000 denomination were seized from a BJP leader in Tamil Nadu. Around Rs.10 crore in new notes were seized in Chennai.

As of 10 December, Rs.242 crore in new notes had been seized.

If it was their intention to curb black money then the government is yet to clarify how come such a large amount has been seized in black money,

Only the coming days will tell us how successful the attempt is. How far the government succeeds in curbing the Black Money, Terrorist Funding And The Corruption. 


Monday, 12 December 2016

Benefits Of A News-Letter


A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers. Newspapers and leaflets are types of newsletters. For example, newsletters are distributed at schools to inform parents about things that happen in that school.

Newsletters are published by clubs, churches, societies, associations, and businesses—especially companies—to provide information of interest to members, customers, or employees. A newsletter may be considered "grey literature". Newsletters delivered electronically via email (e-newsletters) have gained rapid acceptance for the same reasons email in general has gained popularity over printed correspondence. It is easy to deliver electronically and very cost effective.


For many decades, the newsletter has been a powerful marketing tool for businesses seeking profits, non-profits seeking donations and participation, and for people who just want to disseminate the information of their choice.

With the dawn of the Internet Age, newsletters quickly went electronic and millions of companies and individuals started offering “free newsletter sign-ups” on their web sites. This was basically a way to capture a customer, capture their email and contact information, and then keep them interacting with the company. It is a way to encourage people to “opt in” to get emailed information from a company that will not be considered spam by the receiver.

The primary benefit of a newsletter is that they keep a customer interacting with the entity that is distributing them. Again, this can be for a non-profit motive. For example, the senior citizen organization, issues a regular newsletter to all it’s members. Their goal is to serve the needs and challenges of senior citizens.

What are the benefits for a marketer?
Updating your subscriber with your product launches and other information.
Growing your subscriber base and lead generation.
Keeping your downlines informed of the developments.

An excellent marketing strategy, which should be a part of your promotions. It is easy to create, with so many features being available to create a letter with eye catching designs. You can use “ PUBLISHERS “. In your M.S office to create your newsletter. You can even add external links in the newsletter, sending traffic to the particular link. You can convert it into pdf format and upload in your website for easy download.  

You can download one and HAVE A LOOK at how they are designed and if you don’t have the time to create one, you can even HIRE people to design one for you for as little as $10, per issue.

If it is not part of your strategy, it’s time to consider to start including it in your strategy. 

To your success
iyengar

Monday, 5 December 2016

Face Book Lead Generation

One of the biggest problems most network marketers have is generating leads. Let’s face it! We all have to find our own way of generating leads. That’s why so many marketers are constantly looking for lead generation ideas. 
It is the reason, that I thought of reprinting this lead generation tip,using face book.



This a reprint of an exceptional on-line marketer – Theresa Lovelace, who is inspiring, motivating and coaching, business builders to achieve their goals.

USING FACE BOOK GRAPH SEARCH TO GENERATE LEADS

Facebook graph search is a way to get targeted leads for your product/service or opportunity. When doing the search, you want to use a set of criteria that will yield the best results. For example, people who like/live, women who like/live or men who like/live. Let’s say you want to get a list of people who like a top earner, Ray Higdon, for example. 

USE GRAPH SEARCH TO SEARCH FOR PEOPLE

Here’s the process:  You can do a search for people who like Ray Higdon by typing his name in the Facebook field. What will come up will be a list of people who like Ray Higdon and as you scroll down the page, you’ll notice that some of the results may include people you are already friends with. (If you add “and are not my friends”, the search results will not include your friends) The others are the leads you may want to focus on. And so begins the search!
You can do this for people who live in a particular geographic area as well. For example, people who like network marketing and live in Mumbai, India. You may search for any location that you want.

You can look at the profiles of people, paying attention to those who resonate with you and start to build relationships. How? See what they’re into and up to. Go over some of their posts. Comment on them and like some as well. Go into their photos to get a look at their lifestyle, things they’ve done, places they’ve been. Afterwards, you can follow them. People get notifications when they are being followed as well as comments, likes and shares on their page and of course, that creates curiosity in them to now check you out.

To Quote The Author Of This Content:

“Personally, I like to send a private message, introducing myself and maybe commenting on their profile. Maybe there’s something you both have in common and that’s a great conversation starter! From there, you can move forward into building a real friendship. You can have actual conversations about what they do, family, where they live, what they do for entertainment, etc. More times than not, they will send you a friend request”.

For more social media marketing strategy and some other cool tips, follow and subscribe to her news- letters. It is great way to stay updated on marketing strategies. 

I love feed backs. I would love to hear your stories and comments. Leave them in the comments below. 

To your success

Friday, 11 November 2016

Home Business - In Health




A Lot Is Written & Discussed On Various Opportunities That Are Available In On-Line Work From Home Business Opportunities. I Have Written Few Articles On What Are The Kind On-Line Work / Home Business You Can Look For, To Supplement Your Income.

With So Many Opportunities & Offers That You Find , One Tend To Get Swayed By The Promises And Get Rich Over Night Mind Set.

As I Have Mentioned In My Articles Again And Again, It Is Neither A Cake Walk Nor A Rocket Science.

As In Any Business, You Need To Give Your Business A Decent Time Period To Grow. What Are The Things You Should Look For, Before You Venture Into The World Of On-Line Journey.

You May Opt In For Affiliate Marketing / Network Marketing Or A Simple Home Business. Growing Your Business Is Like A Growing A Plant. When You Plant, It Takes Time To Grow. The Only Difference Is, Different Plants Take Different Time Frame To Grow.

I Will Make It Simple And List Out A Few Important Things That You Should Consider For The Home Business. 

First And Foremost Is Getting Your Mind Set, On A Long Journey. It Should Not Be Knee Jerk Reaction. You Should Be Ready To Work It Out. You Could Making Your First Dollar in the Next 24 Hours / 1 month / 3 months or A Year. Get Set Your Mind Well.

Second Important Thing Is Finding The Right Opportunity, Which You Believe And Trust In. It Could Something You Are Passionate About Or The Right Kind Of Product.  .

Third And The Most Important Is, Your Marketing Strategy. For On-Line Business To Grow, There Should Be Right Mix Of On-Line [ digital ] Marketing, Using E Mail Marketing. Traffic Exchanges, Social Media And Various Advertising Platforms. You Could Opt In For Free Methods OR Paid Or It Could Mix Of Both. But the Important Thing Is To Have Your Marketing Strategy In Place Before You Start.  

Planning Is The First Step You Take In Achieving Your Goal. You Need To Build A Trust In An On-Line World. It Is Not Like A Window Shopping. You See A Product, Like It And Buy It. This Is Where Most Fail, As They Expect Immediate Results.

Let Me Do A Case Study For You. Consider What Is That Most People Are Concerned About.

Money And Health.

You Can Not Sell Money To Others.

So Second Option Is To Sell Health Related Products.

Most Or Many Have Some Kind Of Issues Related Their Well Being. It Could Be Related To “ WEIGHT LOSS / WEIGHT GAIN, HAIR LOSS, SKIN RELATED ISSUES, SEX PERFORMANCE RELATED ISSUES [ this is a unisex problem ] And Many More.

Selling A Health Product/s, Fits Well Into Affiliate Marketing/Network Marketing And The Home Business Category.

You Can Join Any Of The Health Related Web Site as An Affiliate And Promote Their Products. OR You Can Purchase A Health Related Product And Sell It For A Profit.

Most Would Require You To Self Purchase, Before You Start Selling Their Products. But There Are A Few Health Products, Which Does Not Require Any Self Purchase OR Any Initial Investment. If You Are Looking For A Free Opportunity You May Consider Them. 

You Can Read More About The Free Opportunity In My Web Site, Which Does Not Require Any Investment Or Self Purchase. It Has All That You Need To Start Off. You Can Start Free And Join With Out Any Obligation What So Ever.

To Your Success.
Iyengar.
 
 

GOOGLE ADS.

  What Do Google Ads Do? Google Ads Is A Product That You Can Use To Promote Your Business, Help Sell Products Or Services, Raise Awarenes...