A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers. Newspapers and leaflets are types of newsletters. For example, newsletters are distributed at schools to inform parents about things that happen in that school.
Newsletters are published by clubs, churches, societies, associations, and businesses—especially companies—to provide information of interest to members, customers, or employees. A newsletter may be considered "grey literature". Newsletters delivered electronically via email (e-newsletters) have gained rapid acceptance for the same reasons email in general has gained popularity over printed correspondence. It is easy to deliver electronically and very cost effective.
For many decades, the newsletter has been a powerful marketing tool for businesses seeking profits, non-profits seeking donations and participation, and for people who just want to disseminate the information of their choice.
With the dawn of the Internet Age, newsletters quickly went electronic and millions of companies and individuals started offering “free newsletter sign-ups” on their web sites. This was basically a way to capture a customer, capture their email and contact information, and then keep them interacting with the company. It is a way to encourage people to “opt in” to get emailed information from a company that will not be considered spam by the receiver.
The primary benefit of a newsletter is that they keep a customer interacting with the entity that is distributing them. Again, this can be for a non-profit motive. For example, the senior citizen organization, issues a regular newsletter to all it’s members. Their goal is to serve the needs and challenges of senior citizens.
What are the benefits for a marketer?
Updating your subscriber with your product launches and other information.
Growing your subscriber base and lead generation.
Keeping your downlines informed of the developments.
An excellent marketing strategy, which should be a part of your promotions. It is easy to create, with so many features being available to create a letter with eye catching designs. You can use “ PUBLISHERS “. In your M.S office to create your newsletter. You can even add external links in the newsletter, sending traffic to the particular link. You can convert it into pdf format and upload in your website for easy download.
You can download one and HAVE A LOOK at how they are designed and if you don’t have the time to create one, you can even HIRE people to design one for you for as little as $10, per issue.
If it is not part of your strategy, it’s time to consider to start including it in your strategy.
To your success